In 2010, Ebay, PayPal, and Magento came together to launch, "X.Commerce", an innovative developers cloud platform where digital storefronts could be developed for Merchants of any size and of any location, at an affordable cost. I was asked to concept and design the X.Commerce Conference Guide, Agenda Insert, and Event Handout that would be used by over 3,000 attendees at the two day conference held in San Francisco. The goal was to design a conference guide that was both functional and beautiful where the attendees could easily locate the information they needed, yet also enjoy the playful layout, and take delight in the warm, rich colors of the Brand. The challenge was to concept and design a huge scope of work under tight deadlines with many moving parts all happening at once. Another challenge was to work with various stakeholders and agencies to make sure the look and feel of the conference guide aligned with the agency's website, environmental signage, and other Experiential Marketing collateral. The collaboration and hard work paid off, and the creative was a success.