How Much Can I Receive?
Mood Board
PayPal Working Capital
ROLE Visual Designer | CLIENT PayPal | PROJECTS Responsive Website / Landers / New design language
Merchants using PayPal Working Capital pay a flat fee for each loan and then pay back the loan and that fee with a percentage of their daily PayPal sales – no credit check nor business time is required to receive a loan. My role as a Visual Designer for the Working Capital product team was to collaborate closely with the Design Team Lead, UX Designer, Content Strategist, User Researcher, and Product stakekholders to design low and high fidelity Visual mock ups, and prototypes for core team reviews, stakeholder reviews, and user research testing. The goal in redesigning the E2E experience was to better integrate Working Capital into the PayPal ecosystem where users could access Working Capital from different touch points across PayPal.
The most important and most challenging part of the experience was designing the Lander. User testing revealed to us that there was a lot of anxiety with users applying for Credit, so the goal for the user was to understand what he/she was reading and feel confident about their decision before applying for their loan. We designed, iterated, and tested several times until we got the content and design displayed correctly for the user to clearly understand the product. We A/B user tested the landers, and iterated on designs until we finally got it right.
A NEW DESIGN LANGUAGE
We first tested a calculator in the lander for users to calculate their repayment loans. The problem we saw from user testing was that participants immediately engaged with the calculator before reading 'How it worked', so they didn't understand what to do after configuring their potential loan amount and repayment percentage.
Option A
Option A
Calculator in Hero
Lander design: Jen Correa
Case Study: The Landing Page
A NEW DESIGN LANGUAGE
PayPal had undergone a new design language while working on the Working Capital project. A simple mood board was designed to illustrate what Working Capital could potentially look like within the new design language.
This is a study of the Working Capital lander in its new design language.
