ROLE Visual Design Lead | CLIENT PayPal | PROJECTS Responsive Website / PayPal Credit Banner
PayPal International Credit
As Visual Design Lead, I supported the Consumer Credit teams for both the U.S. and the UK. There were differences in how U.S. and UK users interacted with Credit. User testing revealed that UK users would typically read through all of the information, while U.S. users would typically scan the information, or sometimes not read it at all. The Parity Offers were two Credit offers side by side that offered the user two different options to pay. They could either...1. Have 6 months to pay off their purchase with no interest (if paid in 6 months), or 2. Pay their purchase in monthly installments. This Parity Offer was found to be confusing to US users if they didn't fully read what they were selecting. For the UK users, we had more opportunity to educate with more content, so there was less confusion and more comprehension for them to make a clearer decision between the two offers.
PARITY OFFERS - UK
Case Study: PayPal Credit banner in the RYI screen
Part of the Offer Parity experience was getting users to select the "PayPal promotional offer" within the "Review Your Info." screen to begin their journey. User testing had shown that users were not selecting the "PayPal promotional offer" on the RYI screen either because they had...
1. Banner blindness 2. No interest in the offer, or 3. Didn't discover the offer. The latter had been proven true throughout several user testings. The banner did not have the visual affordance it needed to be recognized by the user. The goal of this scenario was to increase the visual affordance of the banner so it was discoverable, but not so dominant that it hijacked the user from paying with a different funding source other than PayPal Credit.
The PayPal Credit banner shown below was the live version in both the US and UK before the redesign. The problem was that users were not discovering the banner, so the hypothesis was that it was contributing to a drop in PayPal Credit sign-ups.
Option A
Option A
No PP Credit applied
Shaded background
"Select" used as the CTA
SCREENS
Desktop
Tablet
Mobile
